Social Media App Pepo Takes Ethereum Mainstream, Goes Live at Devcon 5

Social Media App Pepo Takes Ethereum Mainstream, Goes Live at Devcon 5

Pepo, a social media app sponsored by Tencent that pays you when people upvote your 30-second clips, unveiled at Devcon 5 today in Osaka, Japan.

Pepo has already garnered attention. 500 Devcon users have made 11,500 transactions in beta over the past six days, using it to connect and interact, but it is likely to reach a much broader audience.

The app is a type of fusion between TikTok and Instagram, albeit strengthened by blockchain — and surprisingly, not burdened. You can send crypto to people you know on the web (using Pepo tokens), you can use Pepo tokens to upvote videos from other users, and they can upvote yours. You can also cash out with gift cards, such as Amazon coupons if you end up with enough money on the application.

And yet, you wouldn't recognize blockchain anywhere. Not only is the software concealed mainly under the hood, but you don't get any of the common disadvantages that accompany blockchain technology.

The software is non-custodial, so you always access your assets, but you don't need to write down a complicated mnemonic phrase (your private key, a kind of password to a blockchain address). Instead, when you lose your phone, you only have a six-digit pin that is used to restore your account.

And the app allows for quick, cheap micropayments — even if it's based on the slower blockchain of Ethereum. To make this possible, the team had to master a bit of sorcery.

We thought, ‘how could we use a currency to provide incentives, rewards, signalling, to determine who to follow?’ How could we make micropayments in an app to influence and affect the experience?’ We had to build a ton of technology in order to make it possible.
— Jason Goldberg, Cofounder, Pepo

Goldberg hopes Pepo will become a challenger for LinkedIn — which might sound odd, but at DevCon, it's already unfolding. Developers have been promoting themselves rather than posting funny videos, showing what they're working on, and suggesting what they'd like to collaborate on. All it would take is adding the CV of each person to their profile, Goldberg said, and the application would be fit for purpose.

While that's his vision for Pepo, he's eager to see how customers use it.

The professional world is ripe for using value and tokens for having impact. And I’m more bullish on that than pure consumer. But, we’ll lean in to whatever users want to use it for.
— Jason Goldberg

But whatever it is used for, it demonstrates that blockchain is mainstream ready. And that's just more exciting for the blockchain world.



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